Digital Marketing & Practical SEO (With Freelancing Guideline) - Professional IT Training and In House Software Development Center of UIU

Digital Marketing & Practical SEO (With Freelancing Guideline)

Learn Digital Marketing & Practical SEO From Digital Marketing

Learning Outcomes

Now a days each and every company need a digital marketing team to reach the local & global market. In this course student will learn a wide range of digital marketing tools and will have proper knowladge of digital marketing with hands on training. Each and every section will be descirbe with  a real accounts to show the outcome of your marketing. Course includes Facebook, Google Adwords, Google Analytics, Youtube, Quora, SEO, Reputation Management and more.

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Course Syllabus

  • Create Your Facebook Page
  •  Facebook Icon
  •  Facebook Cover Image
  •  Description & About Page
  •  Apps & Tabs
  •  Page Settings
  •  9 Post Formulas Gauranteed to Drive Engagement
  •  Edgerank Algorithm
  •  Caption This Photo
  •  Quotes
  •  Native Videos
  •  Facebook Contest
  •  5 More Facebook Post Formulas
  •  Bonus Tips: Content Strategy
  •  10 Tactics to Start Getting Organic Likes
  •  Use Email to Drive Organic Likes
  •  Use Facebook Groups to Drive Organic Likes
  •  Add a Facebook Like Box to Your Website
  •  Secret Strategy to Increase Page Likes
  •  5 Facebook Insights Reports to Measure Success
  • Benefits of Google Adwords
  • How Google Adwords Works
  •  Define Success & Set Up Tracking
  •  Analyse Your PPC Competition
  •  Have a Congruent Landing Page
  •  Select The Right Campaign Type
  •  Target Your Audience
  •  Determine Your Bids & Budgets
  •  Write Effective Ads
  •  Choose Profitable Keywords
  •  Advanced Campaign Settings
  •  Measure & Optimise
  • Install Google Analytics
  •  Enable These 3 Essential Reports
  •  Set up Goal Tracking to Measure Success
  •  Filter Internal Traffic So You Don’t Skew Your Data
  •  Add Custom Dashboard to Reveal 12 Essential Metrics
  •  Get Notified for Traffic Drops & Spikes with Custom Alerts
  •  Make Google Analytics Annotations So You Don’t Forget
  •  Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
  •  Analyze Geo Report (Language & Location)
  •  Analyze Technology & Mobile Report (Browser, OS & Devices)
  •  Analyze Acquisition Overview Report
  •  Analyze Source/Medium Report
  •  Analyze Best Days to Post
  •  Use Campaign Tagging to Improve Acquisition Data Accuracy
  •  Analyze Landing Pages Report
  •  Analyze All Pages Report
  •  Analyze Exit Pages Report
  • Analyze Goals Report
  •  How to Remove Spam Traffic
  • YouTube Marketing Strategy
  •  “Watch Time” is Golden
  •  The Subscriber Advantage
  •  YouTube Recording Software & Mics
  •  YouTube Acccount Set Up & Optimization
  •  YouTube Keyword Research
  •  YouTube Video Structure
  •  YouTube SEO
  •  Youtube Thumbnails
  •  YouTube Annotations & Cards
  •  YouTube Promotion
  •  YouTube Analytics
  • How to Join Quora & Optimize Your Profile
  •  How to Identify Questions That Are Worth Answering
  •  How to Choose or Create a Blog Post to Link Back To
  •  How to Structure Your Answers For Maximum Clicks
  •  How to Promote Your Quora Answers
  •  How to Track Quora Traffic & ROI in Google Analytics
  •  Rinse & Repeat [Just 5 Mins a Day!]
  •  Promote Your Quora Answers
  •  An Overview of SEO
  •  5 SEO Metrics to Measure SEO Performance
  •  How to SEO Optimise Your Homepage
  •  How to Verify Your Website in The Google Search Console
  •  How to Improve Website Performance & Speed
  •  How to Take the Google Mobile Friendly Test
  •  How to Do Keyword Research: Steps & Strategy
  •  How to Quickly Brainstorm 1000’s of Keyword Ideas
  •  How to Narrow Down Your Keyword List using Google Keyword Planner
  •  How to Assess Keyword Competition & Choose Target Keywords
  •  How to Write Title Tags Search Engines Love
  •  How to Skyrocket Clickthrough Rate with Meta Descriptions
  •  How to Appear in the Google Image Search Results
  •  Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
  •  The Types of Backlinks That Really Matter and How to Get Them
  •  How to Maximise Links for Your SEO Campaigns
  •  How to Create Content That Generates Links & Social Shares on Autopilot
  •  How to Leverage Authority Websites and Top of the Search Results
  • How Twitter Works
  •  What Not To Do on Twitter
  •  4 Ways To Get More Retweets
  •  5 Steps Optimize Your Profile
  •  5 Ways to Promote Your Twitter
  •  Use Hastags to Increase Discoverability
  • Follow Top Twitter Users
  •  The Poster Boy Formula
  •  Join a Trending Conversation
  •  Ask Questions
  •  Bring Twitter Into the Physical World
  •  Track Results: Twitter Analytics
  •  Bonus Tip. Schedule Tweets with Buffer
  •  Implement Strategies to Increase Twitter Followers

*Freelancing/Outsourcing guideline will be provided, also there will be online support for it.

Course History